What Fashion Can Teach Us About Internet Marketing
ByInternet marketers generally aren’t thought of as clothing designers and they don’t think of themselves as such. After all, an e-book about home finance isn’t exactly a fashion magazine. Why should an internet marketer worry about the fashion statement he makes? What’s that got to do with anything?
The truth of the matter is that fashion has everything to do with internet marketing. Men, especially men who prefer a pair of jeans and a hand-me-down leather watch instead of a business suit, think they’re not fashion victims, but they are. We are all defined by what we wear and we judge others by what they wear.
Here’s an example: construction workers all wear the same basic ’style’ of clothing. They wear durable pants and shirts and sturdy boots. Why, though, do workers on one site wear brown boots and those on another wear black? It’s because they are adhering to their peer group’s fashion trend. They are fitting into their respective groups.
A good internet marketer will be aware of everything his niche market wears because he wants to fit in with them so that they will want to fit in with him. The marketer trying to sell a home financing package to people on a construction worker’s pay scale doesn’t want to alienate them on his website. If there’s a photograph of a loan officer shaking the hand of a construction worker who’s wearing his workboots, it gives the worker the feeling that he is one of their own.
One of the toughest markets to succeed in is affiliate marketing. Marketers selling automated traffic generating programs want their customers to feel like they’ve got a unique product that can bust through traffic jams and get to financial freedom. They can say this with words, but images work better. In real life, a black helmet has nothing to do with a computer program, but its image is perfect for the affiliate marketer.
Tough guys on motorbikes wearing black cruise through traffic and get to their destination faster! Appeal to the rebellious spirit in your potential customers by using a biker theme. You may even want to dress in black leathers and pose on a lowrider! It has nothing to do with your product, but everything to do with its image.
Clearly, internet marketing and fashion have everything to do with each other. Fashion has its effect on us subliminally, even if we deny its importance consciously. Apply fashion to marketing and see dramatic changes to your success.
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